Branding is an important element of your marketing strategy that needs to be executed with creativity and precision. When done right it is a powerful tool that can transform your business and the way people interact with it.

Hello Advertising can help you with

1. Creating a Brand Identity

The average person spends hours a day connected to some form of media. All this connectivity means that we’re looking at an expanding advertising world like never before. As we settle in to consume hours of media and unlimited data each day, there’s even more opportunities for brands to push their content and product into the lives of the people. But today’s world people are smarter than ever before about the content they consume, so your content placement needs a very thoughtful branding strategy. Branding in general terms is never about just visual perception or verbal message – it is the issue of the whole image people get hearing the name of a company or seeing its brand identity signs.

2. Research, Study, Strategy & Placement for Your Brand

The most important step prior to launching any brand is to know your competition. Algorithm Advertising as an experienced branding company and can help you by shortlisting the points that make your organization stand apart and so you can create a unique brand strategy for your organization.

How to Brand my Business?

1. Logo Design of your company

The corporate logo is just the one component of brand identity but it is one of the most important aspect. Your logo designs will set the stage for the primary identity of your brand by clearly indicating who you are. A good logo visualizes a company’s brand identity using font, color and composition. A professionally designed logo will represent your brand and foster immediate customer recognition.

2 . Your Branding Guide across Media for strong Identity.

You should get a Brand style guide booklet which is a visual reference to using your brand across media, including print, social media, broadcast, publication and web. It mediates the correct use of colour scheme, font selection, ratio, graphics etc. to maintain a strong brand identity.

3. Brand Refresh to to stay current

Trends will never stay the same. Your brand may be a century or decades old or have a rich global history but it is important to stay current in order to cater to younger and new audience. Most major brands have gone through this process and will continue to do so. For example Nike, Adidas, Ford, McDonalds, Burger king, Phillips and so on. 

4. Every Business should have a story behind their brand

People need social interaction, connection and support. The digital age has reduced much of the traditional human contact. That means that brand communities will be even more valuable to both people and brands. A brand community is a group of people that share involvement in an activity, issue, or interest area with a brand as a focal point on various social Media like Facebook, Instagram, Whats app, LinkedIn. They all provide opportunities to interact, connect, and belong to a group in addition to providing the brand with a strong link to a committed customer base.

The most successful brands don’t offer just physical products or services, but great experiences, emotions, and a story that resonates for example McDonalds or Coca-cola sell happiness, Adidas or Nike give you a courage to follow your dreams, Revlon sells beauty, and Swarovski sells status.

Your website is among most important brand development tool

Your website is your single most important brand development tool. It is the place where all your audiences turn to learn what you do, how you do it and who your clients are. Prospective clients are not likely to choose your firm solely based on your website. But they may well rule you out if your website sends the wrong message.

Hello Advertising can help you with