Social media is like one person talking to many. Social media is narrowing the business communication down to a niche. People just like to browse for things that they might like. It’s a direct trigger, that works due to the large audience. If you tell 1,000’s of people to buy something, you’ll get sales. That seems obvious. It will trigger at least someone for sure to buy your services or product.

Drive the right social media traffic to your website

While you can actually sell your products on social media platforms, in most cases we recommend using social media for brand awareness or to lead potential customers to your website for a sale. Using social media as a small business is all about promoting your brand, your company, and your products to establish your image and to get the right traffic to your company website. When used in this way, social media can really help small business SEO.

Actively engage in social media conversations, to let people know you are listening

If you compare social media to a market where all the stall owners know each other and customers look around for a products. At some point, someone will tell other visitors where to go to for a product, “The muffins over there is delicious”, “you should really check out the fruit ice-cream over there”, that kind of thing. So in the same way make sure people start talking about your product so to make others start talking to you on social platforms you should start talking about yourself online.

Achieving 100% success on social media sales

Larger companies with a huge social media audience tweet or post their way to money. Now we have this new product, buy it. This will make your life easier, buy it. If you already have our this product, you’ll want this product. Buy it.

In most cases, social media efforts lead to long term sales, like someone who remembers that you are selling t-shirts and finds you back on his Facebook timeline. Direct selling via social media is becoming more important, and could be an opportunity for small businesses.